Ad-hoc operations feel fast in the moment but accumulate hidden cost. Every undocumented decision becomes a future bottleneck for onboarding and quality.
A repeatable GTM system starts with contracts: what each column means, who owns it, and which process can update it.
Template runs make this operational knowledge executable. Instead of rewriting logic each week, teams launch known-good flows with consistent output shape.
Repeatability is what turns one expert operator into a durable team capability.