New in Cockpit: Revenue teams can now audit provider waterfall results row by row SEE WHAT'S NEW
Use Cases

Let Cockpit run every outbound workflow

Browse the full set of use cases teams use in Cockpit to go from raw lead lists to enriched, personalized, and activation-ready pipelines.

Prospecting

Prospecting and list building

Build and segment targeted lead lists in one sheet before any enrichment or outreach starts.

Import CSV lead lists in batches

Create custom columns for targeting criteria

Filter and prioritize high-fit segments

Merge multiple sources into one workspace

Track every row change in run history

Enrichment

Waterfall enrichment operations

Run provider waterfalls to fill missing emails, phones, firmographics, and social data with retries.

Cascade providers automatically per row

Enrich LinkedIn profile and company data

Find and verify work email addresses

Append direct dials and mobile numbers

Inspect source-level confidence and attempts

AI

AI generation for outbound teams

Use structured prompts with column mentions to generate personalized copy and summaries at scale.

Generate first-line personalization

Summarize account notes and PDFs

Draft value-prop hooks by segment

Regenerate low-performing outputs fast

Write AI results directly into new columns

CRM

CRM hygiene and record sync

Keep contact and account records fresh by syncing cleaned, enriched, and AI-ready data back to CRM.

Push updates to CRM contact records

Map sheet fields to account properties

Prevent duplicates before exporting rows

Write notes and activity summaries to CRM

Route records by owner or territory rules

Sequences

Sequence and campaign activation

Move ready-to-send prospects from enrichment into sequencing tools without manual copy-paste.

Prepare rows for outbound sequence launch

Generate multistep email sequence variants

Queue follow-up tasks with run scheduling

Split test message angles per persona

Export campaign-ready datasets in one click

Research

Account research and qualification

Combine enrichment signals and AI summaries to qualify accounts quickly before reps spend time.

Research accounts across multiple sources

Score leads using custom qualification columns

Capture website and company intelligence

Tag ICP fit and buying-signal indicators

Create handoff views for SDR and AE teams

Exports

Reporting, export, and handoff

Share outcomes with RevOps and leadership using clean exports, webhooks, and repeatable run logs.

Export filtered rows to CSV at any stage

Send enriched payloads to webhooks and APIs

Review run completion and failure rates

Archive snapshots for audit trails

Distribute ready lists to GTM collaborators