FullEnrich vs Clay

FullEnrich and Clay are not direct substitutes. FullEnrich is a contact-data specialist: it cascades every lookup across 25+ premium vendors, charges only for verified finds, and starts at $29/month. Clay is a GTM workbench: it orchestrates sourcing, enrichment, AI research, and sequencing across 150+ connectors, starting at $185/month.

Choose FullEnrich to extract maximum verified contact data from lists you already own, or Clay if you need a programmable GTM workbench. Lean teams have a third path, which we break down at the end. First, the head-to-head: where each tool wins, what it really costs per contact, and who has to run it.

FullEnrich vs Clay at a glance

These tools solve fundamentally different jobs, so comparing them is about workflow fit rather than feature parity.

Where FullEnrich wins: verified contact data

FullEnrich focuses on one task: delivering accurate work emails and direct mobile numbers without requiring you to build or maintain complex data pipelines.

Waterfall enrichment across 25+ providers. Instead of relying on a single static database, FullEnrich cascades each lookup in real time across premium vendors, including Hunter, Datagma, PeopleDataLabs, ContactOut, and Apollo. The cascade halts at the first verified hit. Beyond live waterfall lookups, the platform provides a searchable database of 800M people and 50M companies with 15+ filters, bulk CSV processing, live single-contact search, and reverse email lookup.

Multi-layer verification. FullEnrich filters out roughly 30% of raw vendor matches before delivering results. Emails undergo syntax checks, SMTP handshakes, and deep catch-all verification that resolves about 80% of catch-all servers, returning a confidence score for each address. Phone numbers receive automated landline detection, out-of-service filtering, and US/Canada owner-name validation. You are never charged for missed lookups or landlines returned during mobile searches.

High find rates and cold calling lift. FullEnrich delivers an average 80% email find rate, reaching 70% to 85% on US enterprise accounts and 50% to 60% in APAC and LATAM markets. In documented customer deployments, one enterprise sales team secured 2.4x more mobile numbers, driving live call connect rates from 6% to 30%. Another founder documented an 84% hit rate that outperformed Apollo on target accounts.

Developer access and compliance. FullEnrich supports standard workflows through a REST API, a LinkedIn Chrome extension, no-code integrations for Zapier, Make, and n8n, and native one-way CRM pushes to HubSpot and Salesforce. It also includes an MCP server, enabling autonomous AI agents in Claude or Cursor to call contact enrichment directly as a tool. The platform is certified under SOC 2 Type II, GDPR, and CCPA.

Honest limits

• No native cold email sequencing, multi-channel outreach, or inbox rotation.
• No generative AI or web research — verification scoring only.
• CRM integration is strictly outbound-only, pushing contacts from FullEnrich to HubSpot.
• Mobile phone numbers cost 10x more than a standard work email lookup.
• Contact coverage drops noticeably outside English-speaking markets, including the US and UK.

Where Clay wins: the GTM workbench

Clay functions as a programmable GTM engineering platform rather than a simple data broker. Its core strength is data breadth: you get 150+ built-in enrichment connectors inside a spreadsheet interface. You can set conditional formulas to control when enrichments execute, such as triggering a work email lookup only if LinkedIn data is missing. For tighter cost control, Clay allows you to bring your own API keys (BYOK) for OpenAI or third-party data providers.

Clay also offers flexible list sourcing. You can run unlimited people and company searches, generate tables directly from Google Maps local business data, and model lookalike audiences billed per row.

FullEnrich is also available directly inside Clay. You can select it as an enrichment integration in a Clay table and use its waterfall lookup as one step in a broader workflow. The screenshot below shows FullEnrich listed among Clay’s enrichment integrations, so the practical choice is not always either-or: Clay can provide the orchestration layer while FullEnrich supplies contact-data enrichment.

Clay’s AI capabilities extend beyond basic copy generation. Claygent serves as an agent builder that researches accounts, writes copy, and classifies prospects using any column as context. Sculptor assists directly inside the workspace to help configure prompts and table schemas.

Account Research Agents reason over sources such as Gong calls, CRM data, and emails to flag re-engagement or expansion accounts. Clay also includes automated Workflows in open beta and an upgraded Sequencer 2.0.

Signals turn the workbench into an automated monitoring hub. Clay tracks real-time triggers such as job changes, promotions, funding events, and company news. When an event fires, Clay runs your specified enrichment steps automatically. The results route to dedicated tables, Slack channels for sales reps, or synced CRMs.

Sequencer 2.0 lets you launch AI-personalized outbound campaigns directly from your data tables and track prospect replies in-app. For multi-channel paid acquisition, Clay compiles enriched audience segments and syncs them directly to LinkedIn and Meta on recurring schedules.

Clay is built for teams with a dedicated GTM engineer or RevOps owner who wants total architectural control. It is also ideal for outbound agencies standardizing complex, repeatable data pipelines across multiple client accounts.

Honest limits

• The learning curve is steep: You are responsible for configuring execution order, dependency logic, and keeping an eye on credit usage.
• Dual-meter billing creates unpredictable costs: Operations consume both platform Actions and variable Data Credits, making monthly invoicing difficult to forecast.
• Key automations require the Growth plan: CRM auto-sync, webhooks, HTTP API integrations, and ad platform syncing are locked behind the $495/mo plan.
• Outbound is email-only: The built-in sequencer cannot send LinkedIn messages or execute multi-channel sequences.

FullEnrich vs Clay pricing: what you actually pay per contact

cFullEnrich pricing

FullEnrich operates on a simple pay-per-found credit model. Every tier grants full access to its waterfall engine, API, and bulk CSV enrichment.

Credit consumption is tied directly to the data type retrieved:

• Work email: 1 credit
• Reverse lookup: 1 credit
• Personal email: 3 credits
• Mobile phone: 10 credits

At standard Pro rates ($29 for 500 credits), your unit costs are:

• Work email (1 credit): $0.058
• Personal email (3 credits): $0.174
• Mobile phone (10 credits): $0.58

Unused credits roll over for 3 months on monthly plans and 12 months on annual plans. All plans include unlimited team seats. Failed lookups cost nothing, so you never pay for missing or unverified records.

Clay pricing

Clay uses a dual-currency pricing model:

• Data Credits: Used to purchase data and AI models from Clay’s 150+ marketplace providers. These have a marginal price floor of $0.05 per credit.
• Actions: Cover platform orchestration and table execution. Every record enriched or exported consumes 1 Action, costing under $0.01 each. Actions never roll over, cannot be topped up, and are still consumed when using your own API keys (BYOK).

Clay structures its platform access across four tiers:

• Free: $0 for 100 Data Credits and 500 Actions per month. Limited to 200 rows per table, with no phone enrichment and no credit rollover.
• Launch: $185/month ($167/month billed annually) for 2,500 Data Credits and 15,000 Actions per month.
• Growth: $495/month ($446/month billed annually) for 6,000 Data Credits and 40,000 Actions per month. Includes CRM sync, HTTP API, and webhooks.
• Enterprise: Custom pricing with a median annual contract value around $30,400 per year according to Vendr data.

Plan-included Data Credits effectively cost $0.067 to $0.083 each, above the $0.05 marginal top-up floor. Purchasing additional credits outside your plan carries a 30% premium. Like FullEnrich, failed lookups are not charged. Data Credits roll over up to 2x your monthly allowance on monthly plans, or up to 15% on annual plans.

Typical per-contact costs inside Clay include:

• Single-provider email lookup: 2–3 Data Credits (~$0.10–$0.15 at the $0.05 floor)
• Email waterfall (3 providers): 4–8 Data Credits (~$0.20–$0.40)
• Direct dial phone: 3–5 Data Credits (~$0.15–$0.25)
• Mobile phone: 5–8 Data Credits (~$0.25–$0.40)
• Full contact (email + phone + title): 14–34 Data Credits (~$0.70–$1.70)

Enriching 500 contacts with a full outbound workflow—LinkedIn lookup, email waterfall, verification, direct dial, and firmographics—burns 13 to 24 Data Credits per contact. That run requires 6,500 to 12,000 Data Credits ($325 to $600 at the baseline floor), on top of the $495 monthly Growth subscription. The Growth plan’s included 6,000 Data Credits cover only 250 to 460 complete enrichments per month before you need credit top-ups.

For pure contact data, FullEnrich is dramatically cheaper to start at $29 versus $185 and per contact. Clay’s higher bill buys orchestration breadth, not more emails per dollar.

The hidden cost: who actually runs it

Clay gives you complete architectural flexibility, but that means you own the execution order, dependency logic, and credit monitoring. Teams often lean on YouTube tutorials, consultants, and shared templates before extracting value. Careless setups, such as stacking multi-provider enrichment steps without strict filtering or running set-and-forget AI columns across raw lists, can quickly spike bills.

Underutilization turns rigid subscription tiers into expensive shelfware. Paying $167 per month for Clay Launch while running only 2,000 actions pushes your real platform cost to $0.083 per action, wiping out the advertised sub-$0.01 rate. The only metric that matters to an outbound team is the final cost per verified lead or launched sequence.

FullEnrich flips the operational burden: upload a CSV or trigger an API call, and enrichment runs in the background. Its outreach gaps are the ones already listed above.

Lean teams often need more than a disconnected data feed but far less than an ops-heavy platform. That is the gap Cockpit targets.

The middle path: run the whole flow in one grid

For solo founders and 1–3 person growth teams, managing separate tools for sourcing, enrichment, copywriting, and sequencing creates operational drag. Cockpit provides a unified alternative by housing the entire outbound workflow inside an augmented spreadsheet. You source prospects, enrich every attribute, write copy, and stage multi-step campaigns without leaving the grid.

The workflow moves linearly through four core stages:

• List building: Import leads directly from 26 sources, including LinkedIn Sales Navigator, Google Maps, CSV files, Google Search, Instagram, YouTube, Shopify stores, and CRMs such as HubSpot, Pipedrive, and Attio.
• Enrichment: Access 27 built-in data providers to pull verified emails and mobile numbers via FullEnrich, run email discovery and verification with Icypeas and MillionVerifier, and append SEO and technographic data using Ahrefs, Similarweb, and DataForSEO.
• AI generation: Use AI columns to draft personalized copy row by row, referencing any data point in your sheet as dynamic context.
• Multi-step sequencing and export: Assemble full sequence columns—LinkedIn invite, connection message, cold email, and follow-ups—with AI-generated text, then export to CSV or push contacts directly into Instantly, Smartlead, Lemlist, or your CRM.

Transparent plan economics

Cockpit avoids complex dual-meter billing by using a single credit system that charges only on successful provider outcomes. All core features, including AI sequence generation, waterfall enrichment, and CRM syncs, are available across every tier.

There is no free plan; every paid tier starts with a 14-day trial backed by a one-time 500-credit grant.

Lower platform overhead per contact

In Cockpit, bringing your own API keys (BYOK) costs a flat platform fee of 1 credit per successful provider call. On the Growth plan, this equals approximately $0.008 per successful call in platform overhead, alongside whatever you pay your underlying data provider directly.

By contrast, running a work-email waterfall in Clay typically consumes between 4 and 8 Data Credits (~$0.20 to $0.40) in addition to an Action charge for platform execution. Because Cockpit charges a flat per-call platform fee and passes provider pricing through, its platform overhead per enriched contact is roughly an order of magnitude lower.

The deliberate tradeoff

Cockpit is designed for speed and execution rather than open-ended engineering. Its provider ecosystem is intentionally smaller than Clay’s library of 150+ connectors, and it does not offer an autonomous agent builder like Claygent.

For large RevOps departments building bespoke internal scrapers, Clay’s deep configurability makes sense. For lean teams, the priority is eliminating pipeline maintenance. Cockpit trades unbounded modularity for a predictable spreadsheet that gets verified lists into active outbound sequences as fast as possible.

How to choose: three questions

1. Do you already have your lead lists and just need verified emails and phone numbers?

Choose FullEnrich. Its vendor waterfall and pay-per-verified-find pricing make it the cheapest way to maximize contact coverage, with no workflow to build. You upload a list, pay only for successful, verified data, and push the results directly to your CRM or sequencer. 2. Do you run complex multi-signal GTM workflows—intent data, tech stacks, scraping, and AI research—and have someone who can build and maintain them at $185–$495+/mo?

Choose Clay. Nothing matches its orchestration breadth and AI depth if you can absorb the steep learning curve and dual-meter billing across Actions and Data Credits. It is built for dedicated GTM engineers who need a fully customizable data workbench. 3. Are you a solo founder or 1–3 person team that wants to import a list, enrich it, generate personalized copy, and launch multi-step outreach from one grid with predictable pricing?

Choose Cockpit. It covers the entire outbound flow from $29/mo and includes FullEnrich as one of its 27 providers, so you keep waterfall data quality without maintaining a complex workbench.

In practice, FullEnrich and Clay are as often complements as competitors: FullEnrich commonly runs as a waterfall step inside Clay, and the real decision is which layer you want to own—a data layer, a workbench, or a single grid.

The bottom line

FullEnrich is the answer when contact data is your bottleneck: the strongest verified find rates, pay-per-found pricing, and nothing to build or maintain.

Clay is the answer when workflow depth is your bottleneck: no other tool combines its connector library, AI agents, and native sequencing—provided you have the engineer to build and maintain it.

Cockpit is the answer when speed is your bottleneck: one grid that sources, enriches, drafts copy, and launches multi-step sequences, with FullEnrich’s data quality already built in.

Import a list, run an enrichment column, add an AI column, and ship a sequence. Cockpit’s 14-day trial with 500 credits is the shortest way to see whether one grid replaces your stack.